Ads ROI Calculator
Free ROI calculator for Google Ads and Meta Ads. Estimate clicks, leads, customers, cost per lead, ROAS and profit from your budget and conversion rates.
A planning estimate based on your inputs. Real results depend on targeting, creatives, landing pages and competition.
Get a free ads auditHow to use the Ads ROI Calculator
- Enter your monthly ad budget and average cost per click.
- Enter your landing page conversion rate and lead-to-customer rate.
- Enter your average order or deal value and profit margin.
- Review leads, sales, CPA, ROAS and profit.
Frequently asked questions
What is ROAS?
Return on ad spend: revenue generated divided by ad spend. A ROAS of 4 means ₹4 of revenue for every ₹1 spent on ads.
What is a good conversion rate?
It varies by industry, offer and traffic quality. Use your own historical data when available; otherwise start with a conservative estimate.
Is this a guaranteed result?
No. It is a planning model based on the numbers you enter. Real performance depends on targeting, creatives, landing pages and market conditions.
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